1960-70s Eve Cigarettes Lucite Grocery Store conveyor belt divider sign-SCARCE!

Description

Check it out...Here's a classic 1 3/4" tall by 14" wide by 1 3/4" deep colorful triangular / pyramid shaped Lucite / hard plastic grocery store conveyor belt divider sign from the 1960-70s Era Eve Cigarette brand (See info below)- The colorful item pictures the Eve leaf design found on the packs and reads: "EVE Regular- Menthol" on two sides and "There's a little Eve in every woman" on the back- These signs were created to be used on grocery store conveyor belts to separate one customers' order from another- I've never seen one of these and don't expect to see another-Great vintage item-The sign is in good condition with usual wear consistent with age and normal use- I only have one, so... This is an ORIGINAL item, NOT A REPRODUCTION item! Postage information is listed at the bottom-Calculated shipping is required which is EXACTLY what the post office will charge us to send it.
1960-70s Eve Cigarettes Lucite Grocery Store conveyor belt divider sign-SCARCE!
1960-70s Eve Cigarettes Lucite Grocery Store conveyor belt divider sign-SCARCE!
Click images to enlarge
Description
Check it out...Here's a classic 1 3/4" tall by 14" wide by 1 3/4" deep colorful triangular / pyramid shaped Lucite / hard plastic grocery store conveyor belt divider sign from the 1960-70s Era Eve Cigarette brand (See info below)- The colorful item pictures the Eve leaf design found on the packs and reads: "EVE Regular- Menthol" on two sides and "There's a little Eve in every woman" on the back- These signs were created to be used on grocery store conveyor belts to separate one customers' order from another- I've never seen one of these and don't expect to see another-Great vintage item-The sign is in good condition with usual wear consistent with age and normal use- I only have one, so...
Here's some info on the brand:
Eve Cigarettes are an American brand of cigarettes, currently owned and manufactured by the Liggett Group in the United States. Outside of the U.S, Altria is the manufacturer of the brand. Eve was launched in 1971 as competition for rival Philip Morris corporation's Virginia Slims brand as a cigarette targeted at the growing women's market. Virginia Slims, a brand marketed specifically to women, were aimed at women who identified themselves as liberated, independent, and modern; Eves were aimed at women content to be feminine. In the 20th century, both the Eve cigarettes themselves and the packages containing them featured a floral design, prompting some ads to describe the cigarette as having Flowers on the outside. Flavor on the inside. As of 2002, the floral pattern has been replaced by butterflies, an updated graphic that appears less old fashioned and would appeal to younger audiences. Advertising for Eve urged women to embrace their femininity. Like Virginia Slims, Eve hoped to attract women by harnessing the power of fashion. Many print advertisements across the decades portrayed women in fashionable, ladylike outfits, notably more conservative than their Virginia Slims counterparts. Some Eve slogans made direct reference to physical appearance, such as the "Farewell to the ugly cigarette pack" and "Eves of the world you are beautiful" in the 1970s. Both slogans told women that they would be beautiful if they smoked a beautiful cigarette. Like Virginia Slims, Eve cigarettes themselves are longer and narrower than average cigarettes, a clear reference to a woman s figure. A slim, slender figure is often presented as more desirable in women s fashion magazines and by models in the fashion industry. Thus Eve joined Virginia Slims in providing a subliminal, indirect message that their brand would result in its smokers obtaining or maintaining a slim figure. Eve also took advantage of its extra length (commonly 120mm as opposed to the 85 mm of an average cigarette); a 1980s slogan, "Every inch a lady", drove home the connection between long cigarettes and sophisticated, ladylike women. Eve cigarettes used very feminine art and marketing, starting with the cigarette itself which was long and slim, originally 100mm but lengthened to 120mm within two years, in order to be more readily identified with the feminine ideals of slimness and length. The filter and box of earlier generation The packages were decorated with flowers to look feminine and fashionable, specifically signifying that this was a lady's cigarette, as well as to catch the eye of consumers. The advertising approach was to make Eve appear to be a beautiful cigarette which made the woman who chose to smoke Eves more attractive, creating a sense of appeal to feminine vanity. Accordingly, the objective was to capture the market share from other brands, particularly other brands targeted to women, and to recruit non-smokers, suggesting that an Eve smoker is more attractive than a woman who did not smoke. The marketing approach was designed to be very feminine. Models were very elegant, ladylike, and elaborately made up. Advertising text complemented the feminine imagery. In 1976 Eves were even marketed in association with a fashion line with colors and floral prints similar to Eve cigarette packs. The message was that women who smoked Eves were feminine, ladylike, and ladies of leisure. Slogans used included "Finally a cigarette as pretty as you" and "Every inch the lady". For almost 40 years Eve cigarettes have been aimed at the same niche market, women and young girls who wish to appear ladylike. They have not sold as well as the competing Virginia Slims cigarettes, which have always had broader appeal. Eve is mainly sold in the United States, but also was or still is sold in Germany, Austria, Ceuta, Melilla, Italy, Hungary, Russia, Israel and Argentina. Unlit Eve Light 120 cigarette, American made (ultra light and menthol styles similar) The packaging has evolved to keep up with the times. Packaging went from a soft pack with the trademark flowers and drawing of Eve in the garden (gen. 1) to losing the female figure and retaining only the flowers (gen. 2) then moving the flowers to a band lengthwise on a white cardboard box (gen. 3). This packaging went unchanged until 1992 when the small multicolored flowers were replaced by thin orchid-like flowers in jewel tones on the box, and a single small colored flower on the filter band of the cigarette (gen. 4). In Germany the packaging and cigarette design did not change, retaining the floral band. Menthol versions of Eve used similar designs but with more green tones. Shorter 100mm Eves in Regular and Menthol boxes were reintroduced in 1985 but gradually disappeared due to lack of interest. In 1990 Eve Ultra Lights 120s were introduced in Regular and Menthol, promising lowered tar and nicotine, and milder flavor. Packaging was white flip top box with long stemmed flowers done in pale pastels, with a single pale pastel flower on the filter band. Menthols were similar but with more green. After 1992 packaging remained unchanged until 2002, except for yet another unsuccessful reintroduction of 100mm length Eve Lights and Eve Ultra Lights in 1991. In 2002 the flowers were replaced by butterflies (gen. 5). Ultra Lights lost the long stemmed flowers they had since their introduction and unified with the regulars for the first time by assuming the butterfly motif, with different colors identifying Ultra Lights (blue) and Menthol Ultra Lights (teal), to complement the colors identifying Lights (purple) and Menthol |Lights (green). In 2002 soft pack 100s were reintroduced yet again, using the butterfly design of the 120s. And as before, 100s gradually disappeared. As of 2010 four styles of Eve cigarettes were available; Eve Lights 120s, Eve Ultra Lights 120s, Eve Menthol Lights 120s, and Eve Menthol Ultra Lights 120s. The butterfly band around the filter and above the rings with the Eve logo was done in a subtle watermark, instead of bright colors as had been done in the past. By July 2010, in keeping with the Family Smoking Prevention and Tobacco Control Act, the words "lights" and "ultralights" had been removed. Eve Lights 120s were renamed Eve Amethyst 120s, Eve Ultralights 120s were renamed Eve Sapphire 120s, Eve Menthol Lights 120s were renamed Eve Menthol Emerald 120s, and Eve Menthol Ultralights 120s were renamed Eve Menthol Turquoise 120s.
This is an ORIGINAL item, NOT A REPRODUCTION item!
Postage information is listed at the bottom-Calculated shipping is required which is EXACTLY what the post office will charge us to send it.
Payment
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Shipping
We will try and combine shipping on multiple purchases wherever possible. Please e-mail us with auction item numbers before sending payment.
However, if the items are heavy or require special packing / tracking, the postal rates might not be significantly reduced. We no longer ship overseas first class mail. We will only ship Internationally by Priority Mail, and that starts at .00. So please be aware that we NO LONGER SHIP FIRST CLASS MAIL INTERNATIONALLY unless seller agrees to ship by USPS Priority mail at an increased rate. Postage rates are non-negotiable and non-refundable. We pack every item professionally using new packing materials and appropriate mailing supplies. We send all items via US Postal Service.The U.S.Postal service rates change fairly regularly every year and we don't make money on postage like some other ebay sellers. I think you'll find that we're quite fair.
Thank-you!
Terms of Sale
I try and place a penny in every photo to help judge the size of the item, obviously it is there for size comparison and is not included with the item. The standard sized Lincoln head penny in the photograph is there for size comparison ONLY and is not included in the package. We're just trying to help you figure out how big the item is. We try and always be as accurate as we can in the item
description and will gladly answer any question about item size & description when needed. Please e-mail us with any questions BEFORE the end of sale and BEFORE placing a bid. Postage is determined by the U.S. Postal service and is never refundable. Many of the items are VINTAGE and although they are in very fine condition, they may not function as well as when they were made decades ago. So if you intend on using the old item, please be aware that we are selling it for collector value only. In other words, if you intend on using a 50+ year old letter opener and it breaks, don't get mad at us. It may be hard to believe, but we have received a couple negatives because people broke vintage items while trying to use them.
About Us
Our Mission statement: We try to offer Ebay users unique additions to their collections. We comb the antique stores & malls as well as Antique shows & flea markets from Coast-to-coast in an effort to try and find that special addition to your collection. We travel hundreds of miles and wake up with the sun in search of these items. We truly have a love for our hobby / business. Please be aware of the postage rates BEFORE you bid! We pack professionally and do not try and make money off of postage. We generally charge the same postal rate that the US Post Office charges us. We'll respect you, but please respect us as well. Thanks & happy bidding to you! Good Luck!
Contact Us
Please e-mail us with any questions BEFORE the end of sale and BEFORE placing a bid. Postage is determined by the U.S. Postal service and is never refundable.
Please be aware of the postage rates BEFORE you bid! We pack professionally and do not try and make money off of postage.
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