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Vintage print ad Tobacco Cigarettes 1974 Lorillard introduces Zack A7
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Lorillard to Introduce Zack Cigarette BrandYes, it may be hard to believe, but Lorillard is indeed about to test market a brand of cigarettes called Zack, not in a sack but in a pack that looks like blue denim.
Lorillard, which didn't make the grade with Luke or Maverick or Redford in the fullflavored field, is giving Zack a try in Lubbock, Tex., and Modesto, Calif. The “Full, fun and flavorsome” slogan, which will run on billboards and in newspapers, was created by the Will Graham Company. It also gets credit for the name and the bluejeans package.